Inbound Marketing & Online Marketing

Inbound Marketing is a term used to describe the process of creating and strategically placing web content and becoming actively and authentically invovled in online social exchanges in order to be found by and facilitate two-way relationships with people already searching for or interested in your product or category.

Emphasis is placed on honesty and authenticity as businesses provide content that informs, entertains or otherwise attracts the attention of internet users.

Inbound Marketing is different from traditional marketing (outbound or push marketing) in that those that you engage through your marketing efforts are already actively interested in the subject. An Inbound Marketing program utilizing several media with a coordinated, well defined brand position produces better results than any single media channel working alone.

Inbound Marketing Certification is an earned certification program covering a full range of inbound marketing topics from SEO & PPC tactics, through landing pages, lead intelligence and marketing analytics. The program is sponsored by Hubspot, a leading online analytical software system, and several other leading online markeing firms.